7 Ugly And Universal Truths About Branding You Need to Know

7 Ugly And Universal Truths About Branding You Need to Know

Branding is full of lies, myths, misconceptions and fairy tales. Some of them were created on purpose by brand designers, consultants or marketers. Others were created by accident. With time, these lies and myths have spread across the world. Fortunately, there are still some universal, and sometimes ugly, truths about branding that are still valid. […]

Built to Last – How to Build a Company That Will Last For Centuries Pt1

Built to Last - How to Build Company That Will Dominate For Centuries Pt1

Built to last or built to sell? Some entrepreneurs build companies with the purpose of selling them. Others build companies because they want to leave something behind, create a legacy. Their goal is creating great companies that will exist long after they are are gone. Recently, I read a book on this subject called Built […]