7 Ugly And Universal Truths About Branding You Need to Know

7 Ugly And Universal Truths About Branding You Need to Know

Branding is full of lies, myths, misconceptions and fairy tales. Some of them were created on purpose by brand designers, consultants or marketers. Others were created by accident. With time, these lies and myths have spread across the world. Fortunately, there are still some universal, and sometimes ugly, truths about branding that are still valid. […]

Built to Last – How to Build Company That Will Last For Centuries Pt2

Built to Last – How to Build Company That Will Dominate For Centuries Pt2

What if there is something visionary companies that are built to last are doing differently? Is there a set of characteristics you can use to create visionary company? This is the subject of this mini series. In this second part, we will discuss the last three characteristics that separate visionary companies from the rest. This […]