7 Ugly And Universal Truths About Branding You Need to Know

7 Ugly And Universal Truths About Branding You Need to Know

Branding is full of lies, myths, misconceptions and fairy tales. Some of them were created on purpose by brand designers, consultants or marketers. Others were created by accident. With time, these lies and myths have spread across the world. Fortunately, there are still some universal, and sometimes ugly, truths about branding that are still valid. […]