Design is a very hard and competitive business. I know I don’t have to tell you this. You don’t only have to create stunning and creative work for your clients, you also have to find them first. If you are working in an agency or for a company, the rules are a bit different. Still,… Continue reading Business of the design
Tag: skills
Personas: Crafting Great User Experience
Designer use many tools to perfect their design process and to increase the quality of their work. One of these tools are personas. In this post, I want to share with you information about this approach to design and give you executable instructions to include personas into your workflow. You will learn about its history,… Continue reading Personas: Crafting Great User Experience
Content organization – Making sense of chaos
Every element existing in layout is some type of content. In order to avoid creating complete chaos and burning the content inside it, we should try to organize it. This can be done through various ways and approaches. Still, no matter which one will you use its crucial to remember what is the core message… Continue reading Content organization – Making sense of chaos
Timeless design – 10 Principles of a good design
What is the main goal of any designer? Is he trying to invent something that will endure the test of time, something timeless, or does he want to follow the latest trend? Both of these approaches to design are difficult. The first one requires you to think beyond what is known and what exists right… Continue reading Timeless design – 10 Principles of a good design
Colorless design – Why you should avoid colors
Every designer has her own style of work and procedure to follow. This procedure in most cases compose of an idea generation either using pen and paper (analog) or software of designer’s choice. This stage is then followed or mixed with an inspiration stage. Here, you are freeing up your mind and letting it be… Continue reading Colorless design – Why you should avoid colors
Whitespace – Mastery of the (in)visible

Space is one of the fundamental elements of design. Without it, layouts would be just a pile of content without any hierarchy, balance and direction. It would be hard to read and work with. Whitespace, also known as negative space, needs to be approached with the same attention as any other design element, maybe even more.… Continue reading Whitespace – Mastery of the (in)visible